Positive On-page SEO Factor
- Keyword in URL
- Keyword in title tag
- Keyword in meta tag description
- Keyword in meta tag keyword
- 5-20% (for all keywords) and 3-5% (for single keyword) keyword density in body
- Use H1, H2, H3 for keywords
- Keyword proximity (for 2+ keywords)
- Keyword prominence
- Keyword in alt text
- Keyword in anchor text
- All pages must be connected to home page at max. by 2 clicks
- Domain name extension does matter
- File size must not exceed 100k
- One or two hyphen in URL is not a problem, four or more hyphens is bad and creates spammy look, ten hyphens is spam for sure.
- Keep updating pages regularly
- Use minimum characters in URL, less than 100 is good. Less is even better.
- Google like large sites but not supplement machine generated pages.
- Old is gold. Google like old aged sites.
- New pages on old sites will get fast reorganization.
- Below is the list of few important negative on page factors to keep in mind while creating website.
- Text in graphical format rather than actual body text on web page.
- Affiliate website.
- Over optimization penalty – keyword stuffing, Meta tag stuffing, over use of H1, H2, H3 etc.
- Bad incoming links, link farming.
- Redirection through refresh Meta tag.
- Google respond strictly for copyright violation.
- Frequently content change.
- Redirected and hidden linking
- Search engines can’t able to read flash, provide html alternative.
- Hidden text.
- Gateway or Doorway pages generation
- Spider face problem in indexing page in frame structure.
- Duplicate contents.
- Violation of HTML code.