Wednesday, 23 October 2013

On-page & Off-page Optimization Basic Tips

Web-Site optimization is done in two ways. 
  1. On-page optimization 
  2. Off-page optimization

On Page Optimization: It includes all the factors which should be taken care while building website. Below listed are important points must be taken care during web design.
  • Analyze keywords.
  • Construct title using keywords in well manner.
  • Properly use of keywords in Meta description.
  • Use of keyword in domain name.
  • Image optimization.
  • Maintain keyword Density to 4% - 5%.
  • Well mannered navigation from home page.
  • Well optimized content.

Below listed are important points which should not be followed while designing website.
  • Keyword stuffing.
  • Invisible content.
  • Hidden text/links.
  • Doorway pages.
  • Duplicate Content.
  • Link farming.
  • Clocking.

Off Page Optimization: Basically it is related to promotion of site on internet. Various techniques are available for site promotion.
Below is the list of techniques of promotion:
  • Directory submission.
  • Search engine submission.
  • Forum posting.
  • Blog posting.
  • Article submission.
  • Press releases.
  • Classified posting.
  • Social bookmarking.
  • Guest Posting
  • Business listing
  • Create Brand Page for Business on social networking site
  • Blog Comments

Lot many different factors affect in on-page and off-page optimization to get high position in Google search engine result pages (SERP).
Some of them are very common to keep in mind while performing on-page optimization. It may give positive or negative effect if Google change their criteria. So it’s your duty to verify it before applying to your site.

SEO Service

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